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Arçelik and Whirlpool are launching Beko Europe

'Joining forces with the strengths of Arçelik Global and Whirlpool Corporation, as Beko Europe we are set to provide our European consumers with an expanded array of top-notch, innovative, and eco-friendly home appliances,' says Beko Europe in a LinkedIn post.

'As the leading sustainable home appliance provider in Europe, we are determined and committed to continuously revolutionise the industry.

This joint venture has brought together Whirlpool's European subsidiaries and production sites across Italy, Poland, Slovakia, and the UK, alongside Arçelik's two production facilities in Romania and many European subsidiaries.

Our commitment to delivering superior products and services to our partners and consumers remains strong. By actively listening and understanding evolving needs, we are confident in propelling the European household appliance industry forward.'

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