Designed by the branding and communication design studio Leftloft, the new visual identity tells the main values of innovation and uniqueness which define Turri's business philosophy.
Turri has always redefined the standards of elegance and beauty in the world of interior design through its story made of bold production and consistent reliability. Every detail - designed with the same expertise of the Italian tailors - is able to transform the living spaces into unique places by upgrading the contemporary living concept and bringing it to a higher level.
In the new exhibition space at the upcoming Salone del Mobile.Milano (16 – 21 April 2024), Turri will exhibit at Pavillion 13 – Stand A09 - B10 by confirming its willingness to lead the way in the design world thanks to its own visual identity. This re-branding strategy has already brought important results with a new logo and a recognizable and current web development by showing the company's uniqueness.
The new logo - characterized by a capital lettering inspired by rationalist Milan typography of the past century -is enriched by a three-dimensional gentle décor which makes the brand elegant and unique. Furthermore, the brand image is completed by a rich pattern collection inspired by Milan's materials, décors, and architecture, and they can be used in a variety of fields: from the graphic design to accessories and scene objects. These patterns underline the brand's originality and uniqueness.
Turri's voice is unique, strong, and recognizable by showing the refinement and attention for high-quality details which feature its Made in Italy 's history. Thanks to its simple, gentle, and elegant tone, Turri goes on telling its originality by keeping a strong relationship with its heritage of beauty and refinement.
The language of Turri will be shared also by the contemporary aesthetic of the new products, which will represent the voice, the hands, and the eyes of the personalised manufacturing, the tailor-made essence, and the deep ability of customisation that only Turri can guarantee. They will clearly embody these values by expressing the company's commitment in providing tailor-made and high-quality solutions able to satisfy the most demanding clients' needs.
More information;
Turri
info@turri.it
www.turri.it