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Ukrainian company manages to restore it's position in the domestic furniture market during wartime

UAFM in Focus: Despite significant damage inflicted by the enemy on the trade and supply company "Top Mebel," it did not cease its assistance to the military and gradually succeeds in restoring its position in the domestic furniture market. That's mentioned by the Ukrainian UAFM.


Photo © Denisismagilov | Dreamstime.com

The company's owner, Andriy Kolesnyk, tells UAFM about the current situation: "Before we revive it, we calculated the losses. And they are substantial. We had a significant presence in Mariupol - a large product warehouse. It was completely destroyed. Dealers in occupied areas and in combat zones or close to the front, such as Kharkiv and Kherson, which are constantly being destroyed, cannot sell furniture. And in better times, we had around a hundred throughout Ukraine. Of the 17 regional furniture showrooms we owned, only those in the capital Lviv, Odessa, and Rivne remain. Most of them we had to close ourselves: the purchasing power of the population has decreased, and furniture is not an essential item, especially not in wartime."

"It has changed in the sense that we are no longer primarily an import company. We are now actively establishing partnerships with domestic furniture manufacturers, so the previous ratio of 70 to 30 in favor of imports is gradually shifting towards domestic furniture products. We are introducing a new sales system that will accelerate both this process and the increase in sales volumes. I am now more of a manager in the company. I travel to different regions, re-establish old contacts, and find new partners. I have already been to Rivne, Lutsk, and I am preparing for a trip to Prykarpattia. I rely on the effectiveness of such trips, as many colleagues from the association have become friends since the time I led UAFM myself."

Source and more information: UAFM.

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