Soho House, the renowned global membership club catering to creatives, is set to expand its presence in India with the launch of its Cities Without Houses (CWH) membership in six new cities: New Delhi, Jaipur, Goa, Bengaluru, Hyderabad, and Kolkata. This expansion follows the successful establishment of Soho House Mumbai over five years ago and will include the opening of two new Soho Houses – Soho House New Delhi and Soho House South Mumbai.
Photo: Soho House.
The CWH membership connects creative-minded individuals in cities without physical Soho Houses, offering curated experiences and events while granting members full access to Soho Houses worldwide during their travels. Locally, members can anticipate an array of events, including One Night Only dinners, music performances, and fashion or art experiences.
Dominique Bellas, Membership Director Cities Without Houses, expressed excitement about introducing the CWH membership in India and looks forward to enriching members' experiences across the six cities by engaging with the country's diverse and vibrant creative scene.
Additionally, Soho House will establish two new Houses in India, providing indoor and outdoor spaces for members to socialize, curate events, and foster connections. Soho House New Delhi will be situated in the culturally rich neighborhood of Mehrauli, known for its fashion houses, art galleries, and independent cafes.
Kelly Wardingham, Regional Operations Director, Asia, emphasised Soho House's commitment to building a community of kind, interesting, and creative individuals in India. Through initiatives like the Soho Mentorship program, the brand aims to support emerging local talent and facilitate networking opportunities across the six new cities in India.
Source: HotelierIndia