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Interview with Enrico Thieke, CEO German Jan Kurtz

'Cost increases have been offset by more efficient production processes and price optimisation'

Jan Kurtz is esteemed for its commitment to timeless aesthetics, functionality, and sustainability in furniture design. Focusing on clean lines and premium materials, the brand's products reflect elegance and practicality, meeting the discerning tastes of modern consumers. With sustainability at its core, Jan Kurtz navigates market shifts adeptly, addressing challenges of rising costs and supply chain disruptions while prioritising eco-friendly practices. Continually refining its offerings to align with evolving consumer preferences, the company anticipates trends and maintains a commitment to innovation. Visionary in its approach, Jan Kurtz aims for growth and international expansion, embodying design excellence and setting industry standards.

InteriorDaily talked about it with CEO Enrico Thieke.

CEO Enrico Thieke.

What are some of the distinctive design elements and principles that Jan Kurtz employs when developing new products?
'Jan Kurtz is characterised by clean lines, timeless design, and functionality. The company places great emphasis on high-quality materials, simple forms, and premium finishes. Additionally, sustainability and ecological compatibility are taken into account during product development.

Sustainability is a central part of Jan Kurtz's business philosophy. The company uses environmentally friendly materials, prefers FSC and PEFC-certified wood, and strives for short transportation routes. Furthermore, recycling concepts are promoted to conserve resources.'

How has Jan Kurtz adapted to market changes over the years, such as shifts in consumer behaviour and cost increases?
'Jan Kurtz has responded to changing consumer behaviour by developing sustainable and high-quality products. Cost increases have been offset by more efficient production processes and price optimisation, ensuring the company remains competitive.'

What challenges are you currently facing regarding cost increases and disruptions in the supply chains?
'We are currently facing challenges due to continuously rising costs of raw materials and logistics, as well as disruptions in the global supply chain. The company is actively working to prevent supply chain bottlenecks.'

How do you address the evolving needs and preferences of consumers in furniture and accessories?
'The company constantly adjusts its product range to meet the changing needs and preferences of consumers by following trends, relying on sustainable materials, and developing innovative designs that reflect the spirit of the times.'

What are the latest trends and innovations in the furniture industry where you're tapping into?
'Jan Kurtz responds to the trend towards sustainable and eco-friendly furniture by increasingly relying on recycled materials and ecologically produced products. Additionally, flexible and multi-functional furniture is being developed to meet the demands of modern lifestyles.'

How does Jan Kurtz envision the future of the company in an ever-changing market, and what are the long-term goals?
'Jan Kurtz sees the future of the company assured through innovation and flexibility. Long-term goals include expanding the sustainable product portfolio, strengthening international presence, and creating unique, timeless furniture pieces that meet customer needs.

Through our participation in trade fairs in Cologne and Frankfurt, we directly address consumer needs. The company presents innovative, functional, and aesthetically appealing furniture pieces that reflect the latest trends in design and decor.'

More information:
Jan Kurtz
[email protected]