China International Furniture Fair (CIFF Guangzhou), one of the world's largest furniture exhibitions, unveils its vision for the upcoming edition, offering a unique opportunity to see the latest design trends, connect with industry professionals from all over the world and discover innovative products from the entire furniture supply chain.
The 53rd CIFF Guangzhou 2024, themed "Designing A Better Home, Serving A New Pattern", promises to be a record-breaking event. As underlined by Deng Lingjing, Deputy General Manager of China Foreign Trade Guangzhou Exhibition Co., Ltd. Huajia Branch, the fair boasts a remarkable exhibition area of 850,000 square meters, marking a significant increase of 11.8% compared to the previous historical record set in 2019. It uses all 91 exhibition halls in its two phases, welcomes over 4,000 exhibitors and attracts over 380,000 professional visitors from over 200 countries around the world, consolidating its position as the largest furniture fair not only in China but globally.
The 53rd CIFF Guangzhou 2024, which is about to open it's doors, will take place in two phases from March 18 to 21 and from March 28 to 31 at the Canton Fair Complex in Guangzhou Pazhou, aiming to reaffirm its role in promoting the development of high quality in the fair and the entire sector. This vision is encapsulated in the event's highlights: "One Chain", "One Exhibition", "One Bridge" and "One Award".
One Chain: CIFF Guangzhou stands out as a furniture fair that covers the entire furniture supply chain, from upstream to downstream sectors. This includes home furniture, home decoration and home textiles, outdoor and leisure products, office and commercial spaces, and machinery and raw materials.
One Exhibition: although CIFF Guangzhou is held in two phases, it actually functions as a single complete exhibition covering the entire furniture industry chain, allowing visitors to explore the entire production cycle, from raw materials to processing, from finished products to marketing. The highlights of the event include: Design-Focused Showground - featuring collaborations between universities, international design institutions and industry professionals to promote design-driven innovation and product updates - Consumption Upgrade Showground - showcasing smart products, furniture for health and eco-friendly furniture solutions - Trend Leadership Showground - featuring curated trend-focused exhibitions, conferences and forums led by curators, designers and media professionals.
Visitors can expect to see the latest design trends, connect with industry professionals from around the world and discover innovative products across the entire furniture value chain.
One Bridge: CIFF Guangzhou acts as a vital bridge connecting the Chinese market to the international scene, promoting trade and cultural exchange.
To attract three main groups: designers, retailers, and international buyers, CIFF Guangzhou has created various initiatives including the CIFF Design Community, the CIFF Elite Community and the Interbiz Club. These initiatives offer year-round attraction and investment promotion, city roadshows and opportunities to connect with a diverse range of potential customers. CIFF Guangzhou also offers a variety of online and offline resources to help companies connect with each other.
During the eight days of the fair, offline selection and purchasing sessions take place. Throughout the year, there are online docking opportunities through the CIFF Guangzhou mini program in China and the official overseas supply and demand room.
One Award: CIFF Guangzhou has announced the launch of the first design award in China, the 'CD Awards'.
The prestigious CIFF Guangzhou Design Awards are designed to recognize design and innovation in the home furnishings sector and celebrate excellence in the field of furniture design; the award will be assigned in various categories, including furniture, home textiles and outdoor furniture.
The establishment of the CD Awards represents a significant development for the Chinese furniture industry: it will contribute to raising the profile of original Chinese design and promoting the development of the sector.
More information:
CIFF Guangzhou
www.ciff-gz.com