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Tim Steffens is the new CEO for SleepCo

SleepCo, a leading European house of premium brands in the bedding segment, announces a significant change in leadership. On April 1, 2024, Tim Steffens will assume the role of CEO from Daniel Barth, the current CEO of the group and general manager of its subsidiaries RUF|Betten GmbH, Bruno Interior GmbH, and LS Bedding Group.

During his tenure as CEO, Daniel Barth has played a crucial role in bringing together the various companies under the SleepCo banner. Successfully, he has led and supported the development of a shared strategy, allowing SleepCo to strengthen its position in the market.

Daniel Barth & Tim Steffen.

Tim Steffens brings a wealth of experience to SleepCo, with 16 years in the consumer goods industry, including stints at renowned companies such as Birkenstock and HABA. His expertise spans international expansion, scaling of production and logistics processes, sales management, product assortment, and brand development. He will focus on enhancing SleepCo's customer orientation and optimising processes to further improve customer satisfaction.

The leadership transition will take place in March 2024. SleepCo sincerely thanks Daniel Barth for his dedication and commitment during his time with the company and wishes him all the best for his future endeavours.

For more information:
[email protected]

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