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Major US retailer Target is aiming for $50 billion in sales growth and 300 new stores

The famous US retailer Target has announced plans to open over 300 new stores over the next decade, predominantly focusing on full-sized locations. The expansion initiative, outlined during the retailer's 2024 financial community meeting in New York, signals a significant shift after years of prioritising the development of smaller store formats.

Target's ambitious growth strategy will also see the addition of at least 10 new supply chain facilities over the same period, highlighting the company's commitment to bolstering both its physical and digital retail presence. With nearly 2,000 stores already in operation, these expansion efforts mark a pivotal moment in Target's evolution.

Photo © Jonathan Weiss |

Alongside its expansion plans, Target unveiled a comprehensive 10-year strategy aimed at leveraging cutting-edge technologies to enhance the shopping experience. This includes the integration of artificial intelligence (AI) and machine learning to gain deeper insights into consumer behaviour. Additionally, Target aims to strengthen its presence on social media platforms such as TikTok and Instagram, recognising the growing significance of social commerce in today's retail landscape.

Central to Target's long-term vision is the ambitious goal of achieving $50 billion in sales growth over the next decade, representing a substantial 47% increase over last year's annual sales figures. Cornell emphasized the company's unwavering commitment to driving traffic to its stores and seizing market share in an increasingly competitive environment.


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