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Bolia introduces their new logo:

'We aim to express our evolution as a global design brand'

When Bolia was established in 2000, it pioneered a groundbreaking business concept. From day one, our ambition was to blend retail and e-commerce, offering the best of both worlds.

'Back then, Bolia was likely the first furniture company globally to integrate website sales into physical stores, breaking down barriers between retail and e-tail. It was only fitting to brand our company and stores with the logo, symbolising the uniqueness of our concept.

Over the past 24 years, Bolia has grown and evolved significantly. We've refined our concept, strengthened our collection, and expanded globally. With our new logo, we aim to express our evolution as a global design brand while maintaining our Scandinavian roots.

We believe it symbolises the fusion of our retail and e-tail origins into a unified brand identity, rooted in creativity, simplicity, and craftsmanship.

Thank you for being part of our journey. We're thrilled to continue sharing our passion for innovation and design with all of you.'

CEO Lars Lyse Hansen: 'The new logo symbolises the culmination of our origins in both retail and e-tail, bringing them together as one entity and marking the final chapter of dot-com. We believe in reflects our design identity in a new, refined way, and we are thrilled to unveil it alongside the launch of our Spring Collection.'

Source: LinkedIn.

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