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Gerhard Sturm becomes CEO of German Severin

SEVERIN, the internationally renowned German brand for electrical household appliances with a 130-year tradition, is on a very positive trajectory: as a German family-owned company, it combines a growing degree of product innovation with the highest standards of German quality, sustainability, and customer service. Despite a challenging market environment over the past two years, Dr. Joyce Gesing has laid the groundwork for a new phase of growth and internationalisation, and will be leaving the company by her own request on June 30, 2024. To further sustain the development towards an internationally recognized consumer brand, Gerhard Sturm will assume the role of CEO and spokesperson of the management board of the company from July 1, 2024. Sturm brings 30 years of experience in international sales and in building global premium brands at companies such as L'Oréal, Sony, and Grohe.

Gerhard Sturm. Photo: Severin.

The current Co-CEO, Dr. Joyce Gesing, had the mandate over the past two years to drive the company's transformation forward. Despite a challenging market environment, she managed to create the conditions for a new phase of growth and internationalisation. Dr. Gesing will be leaving the company by her own request on June 30, 2024, to pursue a new professional challenge.

'SEVERIN has evolved over the past two years and is well-positioned for the future. I feel deeply connected to the company, the organisation, and the industry, and I wish Gerhard Sturm and the team much success in the upcoming phase,' says Joyce Gesing.

Gerhard Sturm adds: 'SEVERIN is a true German heritage brand, with over 130 years of impressive history and great potential. Over the past two years, Joyce Gesing has laid a solid foundation for further growth, and on behalf of the company, I would like to thank her for her contributions. We look forward to developing SEVERIN together with the team.'

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