The 62nd edition of the Salone del Mobile.Milano is set to take place from April 16 to 21 at the Fiera Milano Rho, promising an array of innovations and developments that will shape the future of the international design industry. This year's event focuses on evolution and innovation, aiming to create an inclusive, value-driven environment that fosters meaningful relationships and projects throughout the year.
At a press conference held at the Piccolo Teatro Strehler, key highlights of the upcoming edition were unveiled, highlighting a commitment to ecological transition and optimizing visitor experience. Notable innovations include revamped layouts for EuroCucina and the International Bathroom Exhibition, incorporating insights from neuroscience to create a more human-centred approach.
Mario Calabresi, journalist and Maria Porro, President of Salone del Mobile.Milano. Photo: Andrea Mariani.
One of the most significant changes is the complete reorganisation of pavilions, designed to enhance visitor experience by grouping exhibitors based on content and target audience. This new layout aims to streamline navigation and optimise engagement, with wider aisles and curated cultural installations along the route. Visitors can expect a more intuitive and immersive journey, covering just 640 meters compared to the previous 1.2 kilometres.
In addition to physical enhancements, the Salone del Mobile.Milano 2024 introduces a range of digital services aimed at enhancing connectivity and convenience. These include matchmaking and appointment booking services, online ticketing, and visitor wayfinding tools, ensuring a seamless and efficient experience for all attendees.
The cultural program for this year's edition promises to be dynamic and engaging, with three large installations taking centre stage. Highlights include "Interiors by David Lynch: A Thinking Room," an imaginative exploration of interior spaces curated by the renowned filmmaker, and "Under the Surface," an immersive installation designed to provoke reflection on water conservation.
EuroCucina 2024 and the International Bathroom Exhibition are set to showcase the latest trends and innovations in kitchen and bathroom design, with a focus on sustainability and holistic wellness. From functional products to aesthetic components, exhibitors will present cutting-edge solutions that prioritize environmental responsibility and user experience.
The 25th edition of the SaloneSatellite will celebrate emerging design talent, with 600 young designers and 22 design schools participating in the milestone event. The theme, "Connecting Design since 1998", underscores the event's legacy of fostering creativity and collaboration across cultures.
In line with its commitment to sustainability, the Salone del Mobile.Milano continues to prioritise environmental, economic, and social responsibility. Collaborations with certified suppliers and strategic partnerships further reinforce its dedication to creating a positive impact on the community and the planet.
As preparations for the event continue, partnerships with leading brands and institutions underscore the Salone del Mobile.Milano's position as the premier platform for the global design industry. From innovative exhibitions to strategic collaborations, the 2024 edition promises to be an unparalleled showcase of creativity, innovation, and sustainable design solutions.
More information:
Salone del Mobile.Milano
www.salonemilano.it