Novocuadro Art Company, with over 15 years of experience in the decorative art sector, has successfully participated in renowned fairs such as imm cologne and Maison et Objet. Their recent experience at these fairs exceeded expectations, showcasing their commitment to fostering both established and emerging artists. With a diverse team of over 30 predominantly Spanish artists, Novocuadro prioritises nurturing talent and promoting accessible original works. Their participation in these fairs solidified their position in the market and opened doors to exciting opportunities, contributing significantly to the contemporary art scene.
The booth of Novocuadro Art Company.
Your participation at Maison et Objet and imm in January 2023, how was your experience of the participation of these fairs?
'Our experience as exhibitors at both iimm cologne and Maison et Objet in Paris has positively exceeded our expectations. We particularly highlight the significant influx of international visitors, predominantly from Asia, which has contributed significantly to the success of our participation. We are pleased to report that our objectives have been achieved due to the consistent presence of a high-quality audience and the prominent involvement of renowned interior designers. This combination has had a significant impact on increasing the visibility of our company in the market.
The evident recognition received by our booth is indicative of the attention we garnered among numerous interested visitors. Additionally, we have established a series of satisfying contacts that bode well for successful collaborations in the future. In summary, our participation in these fairs has not only been strategic but also fruitful, solidifying our prominent position in the sector and opening new doors to exciting opportunities.'
With over 15 years of experience in the decorative art sector, Novocuadro Art Company has shown a strong commitment to both established and emerging artists. How does the company foster this commitment, and how does it contribute significantly to the contemporary art scene?
'With over 30 predominantly Spanish artists, our diverse team includes established and emerging talents, crafting seamlessly integrated pieces for various settings. We prioritise nurturing lesser-known artists, promoting their accessible original works. Our artists exhibit versatility in exploring diverse currents, styles, and colours, infusing each creation with a personal touch. Art buying has evolved to value creativity, aesthetics, and affordability, making art more accessible to all. Our original works reflect creativity and sophistication, enhancing any interior with exclusivity and elegance, catering to classical and modern design styles alike.'
Novocuadro Art Company's pieces are known for creating elegant and luxurious environments with a touch of sophistication. Could you elaborate on the distinctive artistic style of the upcoming collection and how it aims to bring beauty to any space while achieving balance and harmony?
'The latest collection unveiled at the imm cologne and Maison et Objet fairs in January 2024 draws inspiration from the vibrant hues of nature and the captivating magic of sunset. This new collection unfolds a rich palette of diverse earth tones, intricately interweaving them in harmony to create a warm and inviting atmosphere. The presence of sinuous forms adds a distinctive touch of elegance and style, successfully capturing the essence of natural beauty. Each brushstroke reflects the serenity of the earth and the warmth of the tones that paint the horizon as the day comes to a close.
The pieces in this collection serve as windows, transporting the tranquil and soothing essence of nature directly into the heart of the home. In the words of our director: "It is essential that each work of art has its own space, breathing independently of the surrounding decor style. It should seamlessly integrate and stand out with a commanding presence. Nowadays, decor tends to be more eclectic, though not without some guidelines. With the assistance of a professional or a bit of sensitivity and the ability to balance spaces, mix materials, illuminate the area, etc., the artwork can shine even brighter."
How does Novocuadro Art Company envision the role of its artists and their creative vision in influencing the appreciation of contemporary decorative art globally?
'Our artists play a crucial role in shaping our creative vision of decorative art, applying a significant influence on its global appreciation. With rich experience and exceptional skills spanning various styles and techniques, our artists contribute to a diverse collection that ranges from classical to avant-garde.
In this context, the international representation of our artists becomes an essential component of our global impact. By reaching over 80 countries worldwide, we have taken our art to the remotest corners of the planet. This global reach has enabled individuals from different cultures to appreciate the elegance of authentic original abstract art. Our mission is to transcend borders, establishing connections through art and sharing the wealth of creativity with diverse audiences, thereby contributing to the elevation of the appreciation of contemporary decorative art on an international scale.'
The company expressed excitement about showcasing its artists' work on a global stage. What specific aspects of these fairs made them exceptional platforms for promoting contemporary decorative art?
'For us, decoration fairs are much more than simple events; they are spaces for the exchange of ideas and opinions, bringing together people with common interests but diverse perspectives. These gatherings not only foster synergy among visitors but also serve as points of connection for individuals sharing affinities on a global scale.
In particular, fairs represent an invaluable platform for us. They provide the opportunity to showcase our products in a tangible way, allowing us to display the craftsmanship, textures, supports, and styles that go beyond a mere photograph. It is on this stage that we can unveil the unique essence of our works, enabling visitors to appreciate the added value of an original piece. Fairs stand as showcases that transcend the visual, offering customers the experience of contemplating and connecting with the authenticity of our art.'
More information:
Novocuadro Art Company
[email protected]
www.novocuadro.com
