From 18 to 22 January, Pedrali participated in the 30th edition of Maison&Objet in Paris, the international event for retail, residential, and hospitality professionals. In its 13th participation, the Italian company attended the fair with a booth - #PedraliBacktoNature - designed by the Milan-based DWA Design Studio, located in Hall 6 (stand G2 H1) within the Today section dedicated to interior design combining originality and innovation.
Maison&Objet, under the theme Tech Eden, guided exhibitors and visitors along a path aimed at exploring the competition between human intelligence and nature in designing the near future. Spaces were reinterpreted with a technological and sustainable perspective, and areas dedicated to retail and residential purposes transformed to offer new solutions for a future increasingly focused on the environment.
#PedraliBacktoNature evoked the origins of Pedrali, which started with outdoor collections and evolved over the years to include indoor products, expressed through a fluid set-up in which the interior and exterior followed one another, with one becoming the extension of the other. The emerging environment, homogeneous and differentiated at the same time, was a soft and welcoming space, where spontaneous but designed nature became the distinguishing feature that defined and gave meaning to the space. Nature, typically conceived in outdoor environments, was integrated here with the indoors, becoming an architectural theme. Conversely, the outdoor spaces were imagined with the same level of care reserved for the indoor ones, in a continuous mixture of the surroundings.
Pedrali welcomed its visitors in a 135 sqm area, where three different scenes came to life, each developed on a raised platform. The collections were displayed through a set-up designed as a geometric volume in which each room was characterized by its own volumetry and defined by natural earth tones such as beige and sand. A neutral palette allowed the products to be emphasized, presented in more intense and bolder colors.
In pursuit of the sustainable philosophy that had always guided the company, the same architectural elements that characterized the neutral volumes of the stand at the last edition of the Salone del Mobile.Milano were reused. With a view to environmental commitment, raw materials were chosen to enable the booth to be disassembled or correctly disposed of by differentiating the various components. Decorative elements belonging to the “Unico” collection made by DWA Design Studio embellished the space. The architects, after observing the processing waste obtained during the molding of Pedrali chairs, had the intuition to recognize the potential of waste material and gave life to always different pieces of unique value through a combination in which reuse blended with craftsmanship.
More information:
Pedrali
www.pedrali.it