Frato, a Portuguese interior design brand, made its debut at Maison & Objet in 2011, offering contemporary, customizable furniture and accessories sold in over 50 countries worldwide. Inspired by global influences, Frato's founders turned their love of traveling and exploring different cultures into a brand ethos. Each piece was named after the city that inspired it, reflecting the brand's commitment to storytelling and embracing diverse cultures. Frato's logo, a mandala, symbolized uniqueness in design and cultural inclusivity.
Using materials sourced from around the world, such as mother of pearl from the Philippines and rich fabrics, Frato prioritized ecologically conscious manufacturing methods, aligning with its founders' passion for the planet. Throughout its journey, Frato has participated in major global design events, establishing itself as a purveyor of sophisticated and environmentally conscious furniture pieces.
Maison&Objet
FRATO's exhibit at Maison & Objet Paris aimed to offer visitors a curated journey beyond the ordinary. 'It was more than a mere display; it served as an invitation to witness the evolution of Frato’s design philosophy. Each item in the collection not only showcased its beauty but also contributed to a cohesive narrative reflecting FRATO's commitment to unparalleled elegance and a celebration of meticulous craftsmanship.'
A highlight of the exhibit was FRATO's collaboration with Baccarat, which added a unique dimension to the display. Showcasing a blend of classic and contemporary styles, FRATO's collections featured furniture, upholstery, lighting, and accessories in luxurious finishes such as brass, velvet, and marble, all customizable to suit individual preferences.
Visitors to the exhibit could explore iconic new pieces like the BOULDER Side Tables, the modern-meets-classic HIKO Armchair, and the retro-revival COMO Bar Cart. The display also included bold pieces like the TUSKET Sideboard and finishing touches such as the IRUYA Table Lamp. The array of options allowed visitors to envision how FRATO's pieces could seamlessly fit together in various settings.
The collaboration with Baccarat elevated the exhibit to new heights of luxury. FRATO's exquisite furniture took center stage in the opulent Baccarat Lounge, complementing Baccarat's renowned crystal craftsmanship. The partnership transformed the space into an embodiment of elegance, where each furniture piece became a work of art, enhanced by the allure of Baccarat crystal.
In a reciprocal celebration of craftsmanship, Baccarat's crystal vases graced the FRATO stand, enhancing the presentation of FRATO’s meticulously crafted furniture. The fusion of Baccarat’s crystal mastery with FRATO’s design excellence created a visual symphony that captivated visitors, redefining the standards of elegance.
More information:
FRATO
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www.frato.com
