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Fusion of Artistry and interior design: the story behind Tenue de Ville's 'Alchemy' Wallpaper Collection

Exclusively for Maison & Objet, held from January 18th to the 22nd in Paris-Villepinte, Tenue de Ville presented its new wallpaper collection: "Alchemy". This series drew its inspiration from the theme of floral patterns. Once again, the designer transcended the classic codes of wallpaper with an original reinterpretation that propelled interior design into an era where color and texture were mixed, creating a futuristic and bold atmosphere.

The angle of double interpretation, constant creative research, and exceptional artistic technique made Tenue de Ville a unique Belgian brand. Alexia, the founder, a trained visual artist and scenographer, had always been dedicated to the search for harmony and beauty. Exploring and mixing different artistic techniques such as drawing, engraving, photography, and even video, her artistic practice crystallized over time in the creation of patterns, leading her to launch her wallpaper brand in 2014.

Alexia de Ville evolved and worked in her workshop-showroom in the center of Brussels. It was within this space that she drew, researched, and experimented, confident in her artistic style which became the hallmark of the brand regardless of the technique used. For each collection, Alexia invented and reinvented herself with new methods and processes: line drawing, photography, watercolor, organic dyes, engraving, collages, etc. Each collection was conceived like a work of art.

Alexia explained, "I wanted to do something fresh and different, to invent, create, and reinterpret a classic theme in a pure way. This collection with flowers in maxi effect, playing on two colors, worked in an intuitive way and was inspired by great artists such as Rothko, Peter Doig, Taryn Simon, Jennifer Latou, and other designers or painters that I discovered on Instagram, like Richard Ballinger, Max Naylor, Geoffroy Pithon. I had been collecting these images around plants and flowers for a long time, and the connection with walls and textured, patinated materials fascinated me."

More information:
Tenue de Ville
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