A slight positive trend is evident in the German bed industry, as revealed by the Bed Industry Market Monitor Germany 2024, published by Marktdata.nl. Consumers in Germany are showing an increasing interest in beds and mattresses, with a 4% increase in orientation in the year 2023. This trend marks a turnaround from the previous year 2022, in which a decrease of 9% was recorded.
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Marktdata.nl has analyzed the German-speaking search traffic on beds in the Google search engine in Germany over the past four years. More than 404 million searches and more than 20,000 different search terms related to beds and mattresses have been dissected, providing a clear picture of the German market trends in the field of beds and mattresses.
The data shows that over the past four years, more than 8.4 million searches have been conducted monthly in Germany in the field of beds and mattresses. In the first year of the corona pandemic, interest in beds and mattresses grew very strongly, after which the interest level remained the same in the year 2021. Although the search volume has remained relatively stable over the past few years, the analysis reveals that the monthly average search volume for beds and mattresses in 2022 had decreased by 9% compared to 2021. However, a turnaround was noted in the past year 2023, in which an increase of 4% was recorded.
Compared to the Dutch market, the German bed industry has undergone almost the same developments. The Netherlands also recorded a stabilization without growth in the year 2021 and even a decrease of 12% in consumer interest for beds and mattresses in the year 2022.
Do you want up-to-date information on the orientation of German consumers in the field of beds and mattresses? Are you curious about market ratios and emerging trends in different types of beds, mattresses, colors, materials, sizes and other product features? All these insights and more are provided in the comprehensive Bed Industry Market Monitor Germany 2024 by Marktdata.nl, consisting of 87 pages full of valuable information.
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