BoConcept, the Danish brand specialising in customisable designer furniture, is expanding its presence in France with the opening of a new showroom in Clermont-Ferrand. This strategic location, situated in the city of Aubière at 124 Avenue de Cournon, southeast of Clermont-Ferrand in the Auvergne-Rhône-Alpes region, enhances the brand's footprint in the country. This information can be found on Meuble Info.
Covering an area of 430 m2 and featuring twelve studios, including a "hotspot", the showroom provides an immersive setting for customers. BoConcept emphasises its commitment to a new architectural concept, set to be implemented across all its stores in France.
Photo of one of the flagshipstores from BoConcpet
The strategic positioning of the showroom results in high visibility alongside numerous players in the furniture, kitchen, and bedding sectors. BoConcept contributes to this allure by offering a supplementary range of high-quality and customisable furniture, emphasising its unique character. The showroom is designed to immerse customers in the world of Danish design, showcasing a rich material library, diverse finishes, and 3D conceptualisation screens.