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Trade fair trio on course for success: Ambiente, Christmasworld and Creativeworld set new records

'Bigger, more efficient and even more inspiring: That’s how Ambiente, Christmasworld and Creativeworld will show up from 26/27 to 30 January in Frankfurt', the organisation says. With over 360,000 gross square metres, the three leading international consumer goods fairs will occupy more space than ever before at the Frankfurt exhibition grounds. 4,928 exhibitors present the latest trends and most innovative products. As the largest and most international networking and ordering platform, the one-stop shop for the consumer goods industry with 170 participating nations offers opportunities in challenging times – and focuses on the meta themes of design, digitalisation, new work and sustainability.

'The event of superlatives consisting of Ambiente, Christmasworld and Creativeworld is one of the key drivers for Messe Frankfurt's continued growth. The trade fair trio has been fully booked for months – every last square metre of the Frankfurt exhibition grounds is occupied. 4,928 exhibitors will present trends and innovations on an unbelievable area of over 360,000 gross square metres – that has never happened before. This will be high-performance sport for all participants from 170 nations, our customers, Messe Frankfurt and the city of Frankfurt,' said Detlef Braun, Member of the Executive Board of Messe Frankfurt, at the start of the international press conference to mark the opening of the three leading consumer goods fairs in Frankfurt. 'True to the motto "Celebrating Business Together", the three world-leading trade fairs together ensure the maximum possible impetus and new contacts.'

Inspiration for trade and industry
Right now, the international strength of Messe Frankfurt with its important industry trade fairs is of great importance as a beacon of hope for a global industry. The world of consumer goods is in a state of upheaval and there is uncertainty in the market and among consumers – be it due to high inflation rates, the energy crisis or local trouble spots with global repercussions. Exchange, orientation, new solutions and inspiration for trade and industry are more in demand than ever. 'The trade fair trio combines supply and demand at an international level, provides inspiration, promotes personal encounters and new contacts, conserves resources and increases efficiency. For 2024, we have actively listened to the market, are responding more specifically to its needs and are opening up new growth potential,' added Philipp Ferger, Vice President Consumer Goods Fairs Messe Frankfurt, in his opening speech.

How has this been achieved? The key words are efficiency and optimisation: three additional hall levels in the Forum and Festhalle were activated for the future-oriented Ambiente Working segment alone. As a complete novelty, Kap Europa is establishing itself as a venue for events and award ceremonies. In addition, the space in the halls has been condensed to offer exhibitors more room for product presentations in both breadth and depth. To this end, the Global Sourcing area was also expanded and strengthened. 'For 2025, we make further optimisations at the request of industry participants: Next year, Creativeworld will start at the same time as Ambiente and Christmasworld on the Friday of the fair, but will continue to run for four days,' says Ferger.

Sustainability more important than ever
Ambiente, Christmasworld and Creativeworld offer orientation in an increasingly fast-moving consumer goods landscape – which is being shaped and changed in particular by digitalisation, sustainability and New Work. These themes of the future run like a common thread through the exhibition halls. 'We are launching an optimised, specifically tailored supporting programme – with theme days that reflect the areas of digital retail, sustainability and new work even more strongly and serve the visitor flows in a targeted manner. Our five Academies offer a tailor-made programme on all days of the trade fair, with opportunities for exchange, top speakers and valuable expertise for every target group,' explained Julia Uherek, Vice President Consumer Goods Fairs Messe Frankfurt, in the discussion panel following the opening speeches. The Ethical Style sustainable customer guidance programme identifies ethically and environmentally friendly companies and brings supply and demand together in a targeted manner.

New design highlights in the spotlight
Ambiente Designer 2024 will provide an inspiring live trade fair experience: Milan-based product designer and artist Elena Salmistraro has designed a real eye-catcher with her creative special presentation: "The Lounge – A Serious Game" represents a public space at the interface between interior design and HoReCa. In Galleria 1, Salmistraro invites visitors to immerse themselves in her colourful world and offers a playful approach to the design of public, hybrid spaces. In addition to Salmistraro, other top designers and promising talents will be on site. Starting with Ambiente 2024, each year an up-and-coming design talent can claim the title of "Ambiente Designer" and design a special presentation under a defined theme from a selection of exhibitor products. In this way, Messe Frankfurt aims to specifically promote new business partnerships - especially in the future-oriented fields of HoReCa and contract business. In keeping with Frankfurt's status as "World Design Capital 2026", a designer community will be established with numerous designers and young talents from Ambiente. The community can network, exchange ideas and meet future clients at various events.

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