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Tout Faire launches bold campaign to celebrate craftsmanship in France

Tout Faire, a European group with 65% professional clientele, kicked off a significant campaign titled "Let’s Celebration Artisans". The independent material trade group aims to restore the reputation of companies and crafts in the French construction sector, particularly focusing on the challenges faced by artisanal family businesses in terms of recruitment and succession.

Photo: Tout Faire LinkedIn

In a unique approach, Tout Faire provided genuine craftsmen with an opportunity to participate in a photo shoot conducted by renowned photographer François Rousseau. Five construction workers—Alioune, Hossein, Maeva, Matthias, and Pierre-Frédéric—stripped down for the images, intending to showcase these everyday heroes.

'Their profession: unsung heroes who shape our towns and villages and carry out feats with strength, skill and determination on a daily basis. Our group is committed to supporting them and changing the perception of their profession in the French landscape. We want to shine a light on these passionate and dedicated women and men who deserve our admiration and applause as much as the greatest athletes,' the organisation says on LinkedIn.


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