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Vidato Interiors launches brand to UK market at NEC

Vidato Interiors is readying to launch their brand of upholstery to the UK market for the first time at the NEC January Furniture Show 21st – 24th January 2024.

Established in 1976, Vidato furniture has experienced success in Europe since its start, both in contract and retail upholstery. A recent change of ownership sees a fresh approach and focus and a strong drive to progression. A collaboration between Eelco Gerlag, Frank Van Roij and Lars Goossens culminates in a bold management team to take Vidato Interiors to the next level. Strong Experience in the furniture business means the three gents are well positioned to understand what is needed to elevate the brand.

The experienced team has collaborated with Katie Marshall in the UK to form Vidato Interiors UK and the backgrounds of the four management professionals are working together to build presence and business in the UK. Katie has worked with a large worldwide manufacturing brand for many years as one example, and has a passion for brand building and product design.

From a base in Heumen in the Netherlands the team pride themselves on bold pattern and precise upholstery and hand finishing, but can also work with designers and retailers to create something truly unique for the UK market.

With a focus on Retail Upholstery and Contract work, Vidato UK is readying to launch some exciting new models to the UK network at the January Furniture Show next week. One such group is the "Rebel" which is a culmination of the Dutch design teams strong hand-finished upholstery style and some wonderful reimagined UK Undergound transport fabrics. A heavy focus on pattern alongside high-end velvets and a strong frame makes the Rebel a great choice.

More information:
Vidato Interiors

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