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Henrik Jørgensen, CEO of House Nordic:

'Prices lowered three times in 2023, yet still a 45% increase in revenue'

House Nordic has had an exceptional year. After a period where the Danish company faced unavoidable price increases, the wholesaler managed to lower prices three times within a year. Despite the reduced rates, the revenue almost doubled. A conversation with CEO Henrik Jørgensen not only reveals the successes of the past year but also sheds light on the challenges and future plans of House Nordic.

Henrik Jørgensen, CEO of House Nordic.

Revenue on the Rise
According to Jørgensen, 2023 was a good year for House Nordic, after a challenging 2022. Remarkably, the company managed to lower prices as many as three times, which then resulted in an increase in business volume. 'In just one year, House Nordic has grown by 45%,' Jørgensen proudly shares. 'With the stabilisation of transport costs, we have been able to give something back to our customers.'

170 New Designs
New customers across Europe and an expansion of the product range have contributed to this impressive performance. 'We recently launched 170 new products, including upholstered furniture such as sofas, daybeds, and lounge chairs.' Within these collections, sustainability is paramount. With a growing focus on FSC-certified wood and recycled materials, the company is committed to making environmentally friendly choices.

In the coming months, these collections will be showcased at international fairs, such as TrendSet Munich, imm cologne, Maison&Objet Paris, and Formland Herring (Denmark). 'To further support this growth, we have significantly invested in product development, inventory, warehouses, and staff over the past year. The House Nordic team has grown from 45 to 60 people.'

Challenges and Opportunities
Jørgensen acknowledges the current market challenges, with consumers showing more restraint in spending and increasing interest rates. However, he still sees potential in the market. 'Especially when consumers are triggered by attractive offers. That's why we've significantly lowered prices for our dealers. As a result, we're aiming for growth of about 20 to 25 percent in 2024, despite the challenging circumstances.'

Curious about House Nordic's new products? Come and take a look at the revamped stand in Munich, Cologne, Paris, or Herring. 'Beautiful products, with good quality at an attractive price. That's what we stand for. Plenty of reasons to drop by,' Jørgensen concludes with a wink.

After a promising start in 2024, House Nordic looks forward to a year of growth, innovation, and international expansion. Customers can look forward to new products, a larger presence at fairs, and a continued commitment to quality and sustainability.

More information:
House Nordic
Rebslagervej 6
DK-5471 Søndersø
+45 31 40 11 88
[email protected]

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