The West Java provincial government is adapting to global conflicts disrupting rattan furniture exports to Europe. Seeking alternative markets, they target ASEAN, the Middle East and Africa, and see immense potential. Rattan furniture from Cirebon had successfully entered the European market, but conflict-related disruptions led to a decline in exports.
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The head of West Java's Industry and Trade Office, Noneng Komara Nengsih, explained that 2023 shipments were based on prior orders, but 2022's war significantly impacted European orders, causing a decrease in exports. Despite this, West Java's overall exports, reaching Rp33 trillion in 2023, remained robust. Rattan furniture exports, excluding Europe, remained strong.
West Java, contributing 14.4% to national exports in 2023, experienced a notable increase from approximately 13% in 2022. The region relies heavily on industrial activities, with almost 98% of export commodities, including automotive, machinery, and rattan-based furniture, supported by these sectors. The province strategically pivots towards untapped markets, emphasising resilience amid geopolitical challenges to maintain its prominent role in national exports.
Source: antaranews.com