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Book launch:

Hästens' CEO Jan Ryde reveals the company's secret formula

In his very first book "When Business Is Love" Jan Ryde, CEO of Hästens and heir to the fifth-generation company, shares the story behind his mission to create the world's best beds and lead his company on the basis of love.

With an international reputation, the Swedish family business is known for making beds with their signature Blue Check pattern designed by Ryde's father, in fifty countries around the world. A prestige confirmed by a clientele ranging from Hollywood royalty to actual heads of state.

"When Business Is Love" reveals Jan's leadership philosophy and explains how any business, in any sector, can operate on the basis of love. The book examines over twenty facets of Jan's methodology, from creating a culture that values people, imagination, craftsmanship, and mastery, to embodying qualities such as honesty, openness, forgiveness, integrity, humility, and encouragement.

The reader is taken on a journey through the history of the renowned company; from the establishment of Hästens in 1852 as a one-man business to one of the world's most beloved brands, with stores from Amsterdam to London and from Istanbul to Singapore. The book not only offers an insight into the success story of Hästens, but also inspires leaders and entrepreneurs to think about the power of love in business.

Ryde invites readers to embrace the essence of the book: 'I encourage you, as you read through each chapter, to uncover the step-by-step recipe for success and love that is invaluable for many of us, and to apply it in both your personal and professional life,' says Jan Ryde.

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