Digitalisation has sparked a profound transformation in Italy's furniture and design sector, reshaping traditional business dynamics. Companies are capitalising on online platforms to transcend geographical barriers, connect with global audiences, and fortify brand identities through targeted marketing strategies.
Photo: Divani.Store
One standout success story is Divani.Store, from Abruzzo, which, with the aid of digital agency Extera, leveraged digitalisation for international expansion. Extera's role in restyling and creating e-commerce platforms for both the Italian and foreign markets, including France and Germany, propelled Divani.Store into new territories, where the essence of Made in Italy design resonates.
This collaboration saw the online sales of Divani.Store soar to nearly 3 million euros in 2022, marking a remarkable 400% surge from the previous year.
The strategic e-commerce initiatives tailored for French and German markets encapsulate Divani.Store's commitment to capturing distinct customer preferences. Their forward momentum includes plans to expand into the Spanish market in 2024, reinforcing their global footprint and digital success story.
Source: www.youmark.it
