At the Dutch company 4 Seasons Outdoor (4SO), significant investments are being made, both domestically and internationally. The manufacturer of outdoor furniture aims to achieve increased profitability, particularly beyond national borders, in the upcoming years. 'The United Kingdom and Germany are two growth markets for us,' marketing representative Cees Wevers mentioned approximately one year ago. Currently, the company has set its sights on an additional market.
With partnerships established in Germany and England, and a proprietary venture in Belgium, they are making substantial strides in gaining market shares in surrounding countries. The current focus is shifting towards France.
Cees Wevers, from 4 Season Outdoors marketing department
l'Hexagon
'In each country, there is a unique business climate; however, we are confident that our product range stands out in many regions.' Due to this conviction, 4SO is considering participating at the Maison&Objet fair in Paris. 'Presenting our brand in our style at this event could convince many new customers. Our new showroom in Belgium provides an excellent opportunity to make significant progress in France.' Currently, they are exploring possibilities and seeking insights into the retail landscape.
Digital World
4SO is also evolving in the digital realm. Garden furniture has been available for many years in specialty stores both domestically and internationally. Apart from being present in over 250 stores worldwide, the (new) collections can now be explored in 3D. 'Designers, architects, and landscapers can integrate our furniture into their designs. Whether you're redesigning your garden yourself or having it professionally designed, virtually all garden furniture is available.' The 3D designs can be found in the Sketchup library or downloaded upon request.
More information:
4 Seasons Outdoor
Hadrianussingel 29
6642 AH Beuningen
The Netherlands
024 677 9879
[email protected]
www.4seasonsoutdoor.nl
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