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Prada: Into the Garden: series of experiences curated by Formafantasma

The research-based design studio Formafantasma shares photos of Prada: Into the Garden, a series of experiences they curated in conjunction with the brand’s Fall Winter 2023-24 collection, titled "Conversation with a Flower". The events took place in major botanical gardens in London, New York, Paris and Tokyo throughout the month of October.

Prada: Into the Garden are unplugged experiences, meaning devoid of microphones and screens, allowing for a more intimate atmosphere. By minimising technology, the encounters emphasise moments of discussion, sharing and listening. Each attendee is handed a set of postcards as the visual support to the conversation.

Formafantasma developed the format, selected the locations and speakers of each experience and worked on the implementation of the project. The events aim to nurture cross-conversations between different spheres, engaging in a larger conversation around ecology. Formafantasma collaborated with each location’s team, extending relationships from previous works, such as the collaboration initiated with the Kew Gardens in London during Cambio (2020), thereby expanding the discourse into different arenas.

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