While the global online Black Friday spending was a total of $71 billion, marking an 8% increase compared to last year, the furniture industry didn't reap the rewards. Online furniture sales dropped by 11% compared to last year's Black Friday figures, says Furniture Today.
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Business of Home even says "Gray Friday" may become its new name in the years ahead. This year's extensive early promotions by major retailers like Amazon and Walmart, have shifted the significance of Black Friday as the ultimate shopping day. With a prolonged period of deals and promotions since October, traditional Black Friday fervour seems to be losing ground, potentially signalling a change in consumer habits and the peak of shopping activity. This shift, particularly evident in the home furnishings sector, suggests a transition from Black Friday to a more extended shopping period, potentially marking the end of its long-standing dominance.