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CEO Brian Chesky: 'AI can either displace creatives or it can empower creatives'

Airbnb purchased AI startup in $200 million-deal

Airbnb has purchased the AI startup called Gameplanner.AI for an estimated value close to $200 million. Operating incognito since its inception in 2020, Gameplanner.AI is set to expedite Airbnb's AI ventures, an initiative aimed at transforming the platform into a personalized "travel concierge" through generative AI.

Photo © Lightfieldstudiosprod |

The co-founder of Airbnb Brian Chesky has expressed ambitions for AI to reshape the platform's user experience, foreseeing it as a tool to enhance travel and accommodation matches for users over time. In an interview with Dezeen he emphasised the importance of designers engaging with AI. He warned that if designers don't adapt to the changing landscape of AI, they risk being left behind in the future world's design process.

'I think AI can either displace a lot of creatives or it can empower a lot of creatives', he said. 'One of the best ways to keep your balance in the technology world is to keep moving, to be on the leading edge, and we will be with AI.'

Read the full interview here.


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