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New investment in bedding brand Floks

Yorkshire-based designer Sophie Platts has secured a substantial six-figure investment to support the growth of her high-end bedding brand Floks. The brand specialises in fully sustainable and compostable UK grown bedding made from wool and cotton.

In the past year, the company's revenue has surged, and this new funding will empower Floks to enhance its marketing endeavors and introduce new products to expand its offerings. Sophie Platts, who boasts over 15 years of experience working with luxury brands, was inspired to create Floks when she experienced her own sleep struggles.

'I always dreamt of having my own product led business, yet I never felt strongly enough about my idea… this was until now. It was 2020 in the depths of lockdown when I had a lightbulb moment. I have always been a terrible sleeper, so I have spent years using and researching products to help me rest and recover well. It was on one of my usual research missions when I started looking at wool bedding. I know that myself along with the vast majority of people wake due to overheating and I found to my surprise that wool bedding helps overcome this by being thermoregulating, along with so many other amazing advantages', Platts says.

'I grew up with one Grandfather in the Huddersfield textile trade and another who was a Yorkshire farmer so in one single product I could support two highly important British industries, do my bit towards a more sustainable society and give people a better night's sleep….'

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