Ambiente, Christmasworld, and Creativeworld are set for growth in 2024. Julia Uherek and Philipp Ferger, the vice presidents of Consumer Goods Fairs, share their insights into the coming trade fairs. Here's what you can expect from the trade fair trio in the upcoming year.
'The signs point to growth', Uherek and Ferger emphasise. 'The consumer goods industry worldwide is facing a variety of challenges, but the global trade fair business is back in full swing, because exchange, orientation, approaches to solutions are more in demand than ever.'
'The mood on the international trade fair stage is good,' says Ferger. This is also noticeable for the coming events in 2024: 'We are growing both qualitatively and quantitatively: in terms of area, we are expanding by three new hall levels. And we are creating more space for our exhibitors' presentations.'
The big players are back
'The registration level is excellent for all three fairs – we are already overbooked in terms of space', says Ferger. With a high density of Scandinavian exhibitors, the coming Ambiente will be the hub for Scandinavian design. Another focus will be on Japanese design, which visitors will be able to discover in great variety in all product areas at Ambiente. The big players are back at Ambiente Dining: brands such as Rosenthal, Royal Tableware, Seltmann-Weiden and Villeroy & Boch signed up for the coming event.
At Ambiente Living, Hall 3 will once again shine with major brands such as Blomus, Bloomingville, Broste Copenhagen, Georg Jensen, IB Laursen, Lambert, Present Time, Schlittler and Stelton. Also back: exhibitors Eva Solo, Jan Kurz, New Edition Home B.V., Scholtissek and – this time new – Teppiche Lalee OHG.
'Christmasworld shines with positive feedback from exhibitors and has been completely booked out for two months. This once again underlines the strong position of the leading fair for festive and seasonal decorations in the market.'
'We have a strong presence of major international brands in 2024', says the vice president of consumer goods fairs. 'The past Creativeworld was also very well received by the industry. Word has spread – no one wants to miss the coming fair.'
Theme days as new trade fair highlights
'For 2024, we are planning a new structure for our supporting programme: We are introducing monothematic theme days to better pick up and serve the streams of visitors we know', explains Uherek.
All award ceremonies will take place on Friday, Awards Day. In future, the Saturday of the fair will be Designer Day: five guest designers will create this day and deal with the topic of design from different perspectives. On Sunday, the focus will be on trade. Monday will be proclaimed Hotelier's Day in order to specifically address the needs of hoteliers, restaurateurs, chefs and F&B managers in the growing Hospitality section of Ambiente.
'The popular Creativeworld Academy workshops will remain a special trade fair experience: Here, the creative sector can meet again to test new products and techniques directly on site. Another must-see is the top staging of Christmasworld.'
Ambiente Designer 2024
Ambiente 2024 will kick off with another highlight: 'We can already reveal this much: The designer Elena Salmistraro from Milan is the "Ambiente Designer 2024". With The Lounge, she designs a special presentation in Galleria 1 that creates a thematic interface between interior design and HoReCa. We are delighted to be joining forces with her to kick off 2024,' explains Uherek. This is the starting signal for an ongoing project: every year, Ambiente will now select an up-coming designer with an exclusively designed special presentation.
'Ambiente will once again be the meeting place for the international designer scene. Here is the industry, here are the designers – we bring them together.'
Ethical Style – for a sustainable (trade fair) future
The meta topics of sustainability, new work and digitalisation run like a recurrent theme through the exhibition halls in 2024. Above all, the topic of sustainability is constantly being promoted: The "Ethical Style" programme of the three fairs identifies exhibitors with ecologically and socially produced products. Companies can apply until 24 November.
An independent jury of international experts will review and curate the companies. The label on the stands and in the online exhibitor search specifically brings together supply and demand. 'We want to raise awareness of the important, future-oriented topic of sustainability.' The topic of sustainability is present in various lectures and presentations in the supporting programme of all three events.
Ambiente, Christmasworld and Creativeworld will continue to be held simultaneously at the Frankfurt exhibition centre:
Ambiente/Christmasworld: 26 to 30 January 2024
Creativeworld: 27 to 30 January 2024
More information:
Ambiente
www.ambiente.messefrankfurt.com
Christmasworld
www.christmasworld.messefrankfurt.com
Creativeworld
www.creativeworld.messefrankfurt.com